The book primarily covers three basic rules that apply to spread of any epidemic. Those are [sic]:
- Law of the few: There are always Early adopters for any new idea. Success of the idea depends on the work and influence of the Early adopters. Typically Early adopters can be one of the following categories a) Mavens - One who accumulates knowledge b) Connectors- Who knows a lot of people c) Salesmen - People who can influence others
- Stickiness Factor: There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is to find it.
- Power of Context: Human beings are a lot more sensitive to their environment than they may seem.